1. INTRODUCTION

The terms and conditions set out below form the basis on which we, Al Matroushi Group and its affiliates and branches, provide you with the convenience of various services and information online. By accessing this website and the services and information offered, you are subject to and agree to comply with these terms and conditions.We take your privacy seriously and are committed to safeguarding your personal information at Al Matroushi Group ("Company", "we", "us", or "Al Matroushi"). We value you as our customer, respect your privacy, and are committed to protecting it through our compliance with this policy. This policy describes the sources of your personal information that we may collect from you or that you may provide to us, our purposes for collecting and processing your information, and our practices for collecting, using, maintaining, retaining, protecting, and disclosing that information. If you have any questions or concerns about this privacy policy or your personal information, please contact us using the details provided in Section – ‘How do you contact us?’.

2. WHAT ARE THE SOURCES OF YOUR PERSONAL DATA?

The sources of your personal data collected (collectively referred to as "Platforms" in this policy) may include without limitation the following:

  • Al Matroushi Group websites:These are websites we created for you that are operated by us, they include websites operated by Al Matroushi under our own domains and web addresses (URLs) and our own micro-sites that are part of a third-party social media networks such as Facebook, Twitter, or Instagram.
  • Emails, text messaging services, and other electronic messages: These are the electronic text-based interaction between you and Al Matroushi.
  • Al Matroushi Group mobile applications:These are smartphone applications created for you and operated by Al Matroushi or one of our partners.
  • Digi Kiosks:These are kiosks installed within our premises which can be utilized to purchase tickets for Skate Gate Ice Rink, Ekart, or Reel Cinemas.
  • Al Matroushi Counters:These are counters available at our various facilities where you could purchase tickets for Aquarium, Digit, Reel Cinemas, Ekart Zabeel, KidZania, Skate Gate Ice Rink, etc.
  • Al Matroushi customer service:Any communication between you and our customer service center (e.g., phone, chatbot, email, etc.).
  • Online / Offline registration forms: These include printed/digital registrations, surveys, or questionnaires Al Matroushi collects via registration forms, contests, events, and various promotions.
  • WeCare Portal:These include feedback/complaints you submit in the “We Care submission form”.
  • Advertising:You might interact with one of our or our partners’ advertisements on our websites and apps and we might receive and collect this information.
  • Career Portal:These include the recruitment portal across Al Matroushi.
  • Data we create: Al Matroushi may also create data about you when you avail of our services.
  • Data from other sources: These include social media networks, market research agencies, Al Matroushi third-party sales agents, registered brokers, Al Matroushi promotional partners, public sources, and data received when we acquire other companies.
  • CCTV cameras: Security footage (image and video) from CCTV cameras placed across our premises.
  • Automatic Number Plate Registration: Vehicle registration number and details recorded through Automatic Number Plate Recognition (ANPR) systems at our premises’ car parks.
  • Al Matroushi Loyalty Program:Once you register for our loyalty program, we would collect and process your personal information and transaction history.
  • Al Matroushi Public WiFi: Any usage of the Al Matroushi public WiFi network at our premises.

This policy does not apply to information collected:

  • through any other means, including any other website operated by any third party; or
  • by any third party, including through any application or content (including advertising) that may link to the Website.

3. WHAT INFORMATION WE COLLECT ABOUT YOU AND HOW WE USE YOUR PERSONAL INFORMATION?

The type of personal information we collect on or through our platforms, why we collect, and how we use the personal information are explained in the following:

3.1 TO RESPOND TO ANY QUERIES MADE BY YOU:

We would use your personal data to help us respond to your queries. We may receive your personal data through our website/social media page/call/mobile application. We collect the following personal information: name, email address, phone number, nationality, and details of your inquiry pursuant to our legitimate business interests. In certain cases, your inquiry may relate to a specific service request, for example: raising an inquiry regarding Reel Cinemas. For such requests, we need to use your personal information to help us respond to your request and to fulfill our contractual obligations under the requested service. Additionally, when you call our customer service center, we would maintain a record of the communications, including call recordings, in pursuit of our legitimate business interest to monitor and improve the quality of our customer support.

3.2 TO REQUEST YOUR FEEDBACK, AND TO RESPOND TO COMPLAINTS:

Your satisfaction is our utmost priority and we proactively take necessary steps to ensure you are well satisfied with our services. To help us respond to your feedback or complaints, we collect the following personal information: name, email ID, transaction details (such as the service you availed), and your feedback/complaints in the “We Care submission form”, through a survey conducted after you complete a transaction or after the completion of your call with our customer service team. We collect and use your personal information in pursuit of our legitimate business interests to address your concerns and to take necessary steps towards continual improvement. In the event you prefer not to receive such information, you may opt out by following the instruction provided in Section – “How to opt out?”.

3.3 TO PROVIDE THE SERVICES REQUESTED BY YOU:

We would process personal information that you provide when you wish to register your profile or purchase a ticket or pass for our attractions to provide you the services requested by you. Further, we would process any information that you provide when you wish to make a reservation for parties & events, register for Diggers club, school visits, internship program, summer intensive courses, or buy Al Matroushi gift card by contacting via calls or email. We would need to collect and use the following personal information: name, email address, phone number, nationality, credit card details, and payment transactions to provide the services requested by you and to fulfill our contractual obligations towards you.

3.4 TO PERSONALIZE AND PROVIDE YOU WITH INFORMATION ABOUT AL MATROUSHI’S SERVICES AND LATEST OFFERS:

We may combine the information we receive and collect about you to better understand your interests and preferences so that we can provide you with an experience that is tailored to those interests and preferences. For example, we may do this by notifying you of any events conducted by Al Matroushi or sending you personalized offers, discounts, or promotions by our mobile application, or email (where you have agreed to receive our emails), or advertising content that is relevant to your interests. It is in our legitimate business interests to send you information about Al Matroushi’s services and latest offers. We use your personal information such as email ID and/or contact number to share information relating to Al Matroushi’s services and latest offers that may be of interest to you. In the event you prefer not to receive such information, you may opt-out by following the instruction provided in Section – “How to opt-out?”.

Other Terms and Conditions

These Terms and Conditions do not derogate from but are in addition to any other terms and conditions that may be applicable to specific Website Services as contained elsewhere or by virtue of the processes relating to the use of such Website Services. For example, you may be prevented from canceling or changing your online purchase of tickets or use of other Website Services after confirmation of such purchase or use is issued, which may require you to attend the relevant facility personally to complete and/or amend your booking(s) and may be subject to other terms and conditions.